I noticed an article on Lifehacker earlier that made me realise that the last couple of years I’ve got a bit complacent about controlling my personal brand. There are a lot of Phil Davies out there, including some national politicians who I’m not really that proud to share a name with!

Sometimes I refer to myself as Philip Davies, and sometimes as Phil Davies, which doesn’t make it easier to control how I appear on Google, but as I’m in business and my company is named after myself, I really need to get a bit sharper!

So this was a timely reminder – I’ve completed a BrandYourself profile for Phil Davies and we’ll see if it makes a difference. But I’m going to make a point of applying the search engine optimisation techniques I use for business to myself over the next few weeks. Namesakes look out!