Marketing and strategy advice, ideas, encouragement and reassurance

HEY. HOW’S BUSINESS?

If you are looking for some outside expertise to make sure you aren’t missing anything or getting ripped off, and/or some direction and drive for your business, you might be in the right place.

“A Small Business Is Not a Little Big Business” – Welsh, White & Dowell, 1981

ABOUT US

I’m Phil Davies, and I set up HeyStrategy in 2011 as a marketing services company. Over time we expanded into a full-service marketing agency with a small team of really great marketers, working with dozens of companies and entrepreneurs across the northwest. Since 2020 I’ve been back to purely consultancy (the rest of the team are off doing amazing things on their own, and I still use them when they can make time for me!) so the ‘About Us’ now really just needs to be ‘About Me’ again.



GIVE YOUR BUSINESS A BOOST

Get some outside perspective

I challenge you to do better

I’m sure what you are doing is great. I want you to do even better.

“THE AUDIENCE IS NOT BROUGHT TO YOU OR GIVEN TO YOU, IT’S SOMETHING THAT YOU FIGHT FOR. You CAN FORGET THAT, ESPECIALLY IF YOU’VE HAD SOME SUCCESS” – BRUCE SPRINGSTEEN, 2003

Don’t be scared

Marketing is often undervalued because people don’t understand it and are therefore scared of it – we want to take that fear away. It doesn’t help that marketers don’t always have the best reputation, which is completely understandable. There’s a lot of truth in the phrase that ‘marketers ruin everything’. We want to change that, and we try not to fall into those traps.

We are here to help our customers improve and grow through our knowledge, time, opinions and support. Let’s see if we can make marketing good again.

Testimonials

“I really value the thoroughness, experience and honesty Phil presented towards our work. The constructive feedback has been excellent and exactly what I knew we needed. I genuinely think this is one of the best processes I have come through, ever. Thank you.”

Emma Smith

Artistic Director and CEO, Liverpool Irish Festival

“Phil was brilliant, really enthusiastic about what we did and set us on the right direction. We both came out feeling 10 feet tall after that first meeting. We would highly recommend his services and will definitely be consulting with him in the future.”

Hughie Brennan & Steven Kay

Owners, Retro Chimps

“Our sessions were beyond helpful, I learned so much and found it so beneficial. It was great to discuss all of the marketing factors in more depth and also figure out realistic ways to put this into practice

Frances Barton

Founder, Eunoia

“I have found Phil to be switched on, enthusiastic about our business and very easy to get along with which has meant we can get to fixing the big issues without wasting time on the small stuff.”

Carl Meredith

Managing Director, MyJobQuote

“The EXPERT WHO ADVISES THE ADVERTISER: HIS PLANS MAY INCLUDE SUGGESTED CAMPAIGNS, COPY AND ART IDEAS, MARKETING PLANS, SALES POLICIES, AND THE LIKE, AND HE CAN PRODUCE RECOMMENDATIONS WHICH IT WOULD COST HIS CLIENT MUCH TIME, WORRY, AND MONEY TO DISCOVER BY OTHER MEANS” – CHAPMAN, MODERN BUSINESS PRINCIPLES AND PRACTICE, 1935

OKAY, STOP READING NOW.

Let’s talk about it.

Thoughts & Opinions

“The best antidote to fear is competence” – Chris Hadfield, MASTERCLASS.COM, 2020

Any chance we could hear from people who actually have something to say?
Marketing | Opinion | Social Media

Any chance we could hear from people who actually have something to say?

This post is aimed at: Anyone with social media accounts, particularly people who use them a lot and people who don’t use them at all TLDR: Let’s all encourage people with valuable things to say to share them more by a) reducing our own noise and b) taking the oxygen away from the noisy minority…

A New Direction
Business | Strategy

A New Direction

I’m really excited to be starting 2022 with a new direction and a new business model. Or to be more accurate, an old business model that I’m going back to! It’s taken a couple of years of slow changes to get here, but I’m back to doing purely consultancy work, with no outsourced marketing work…

Writing Business Proposals
Business | Sales

Writing Business Proposals

I’ve had to write up a couple of proposals for new work in the last few weeks. Here’s my quick tips for writing winning proposals. 1. Understand the Brief Let’s start simple! Make sure you’ve read the RFP (or RFQ, or brief, or whatever they have called it), because you’re going to need to make…

How can we help?

Send us a message or connect on LinkedIn, and let us know what you’re looking for.