This post is aimed at: Anyone with social media accounts, particularly people who use them a lot and people who don’t use them at all TLDR: Let’s all encourage people with valuable things to say to share them more by a) reducing our own noise and b) taking the oxygen away from the noisy minority…
I’m really excited to be starting 2022 with a new direction and a new business model. Or to be more accurate, an old business model that I’m going back to! It’s taken a couple of years of slow changes to get here, but I’m back to doing purely consultancy work, with no outsourced marketing work…
I’ve had to write up a couple of proposals for new work in the last few weeks. Here’s my quick tips for writing winning proposals. 1. Understand the Brief Let’s start simple! Make sure you’ve read the RFP (or RFQ, or brief, or whatever they have called it), because you’re going to need to make…
The number one mistake lots of people make when trying to market their business is starting by talking about yourself and your product rather than talking about your customer
There is a tendency, particularly in smaller businesses, to ask “how can social media increase my sales?”. In most cases this is exactly the wrong question
We’ve recently redesigned our website. It took us many, many times longer than the planned, efficient work we do for our clients and at every step, we seemed to lose focus on what we wanted to say. Lots of consultants seem to have this problem – it can be difficult to make time to focus…