Marketing your business – learn from other people’s mistakes!
The number one mistake lots of people make when trying to market their business is starting by talking about yourself and your product rather than talking about your customer
Social Engagement
There is a tendency, particularly in smaller businesses, to ask “how can social media increase my sales?”. In most cases this is exactly the wrong question
Making time to market yourself
We’ve recently redesigned our website. It took us many, many times longer than the planned, efficient work we do for our clients and at every step, we seemed to lose focus on what we wanted to say. Lots of consultants seem to have this problem – it can be difficult to make time to focus…