by Sarah | Jul 29, 2019 | Marketing
Sharing ideas for free vs getting customers to pay for them. Recently I was faced with a dilemma. During my habitual trawl through Twitter, I read an interesting Hootsuite post about writing a social media policy for staff. This happens to be an element of one of the... 
by Phil | Jul 1, 2016 | Marketing
The number one mistake lots of people make when trying to market their business is starting by talking about yourself and your product rather than talking about your customer, but that’s an article in itself! So these are seven common mistakes that we see companies... 
by Phil | Feb 20, 2014 | Marketing
A lot of our work is trying to help businesses understand how social media can help them grow their business. There is a bit of a tendency, particularly in smaller businesses, to immediately ask “how can social media increase my sales?”. In most cases this... by Phil | Dec 19, 2013 | Business, Marketing
We’ve recently redesigned our website. It took us many, many times longer than the planned, efficient work we do for our clients and at every step, we seemed to lose focus on what we wanted to say. Lots of consultants seem to have this problem – it can be...